David De Angelo (AKA Eben Pagan) is considered one of the elite in the pick up artist industry in terms of popularity and is well know for the marketing of his products.
After starting out as a real estate agent, he studied both business and dating before founding his company "Double Your Dating" in 2001.
He placed the ad in the newspaper in an effort to understand why it happened and learn his fiancée's reasons for killing herself through the stories of women in similar situations.
Red Shoe Diaries episodes were running on the Canadian television channel Showcase, early Saturday morning, as of August 2010.
Double Your Dating pioneered the use of the e Book in disseminating pick up artist techniques and materials starting when he published his "Double Your Dating E-Book" which was based upon a posting of his on "Cliff's List," then a popular source in the online PUA community.