match is the most widely-used online dating site in the world and has nearly 1.8 million subscribers.
Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.
Online dating services are now the second most popular way to meet a partner.
With intimacy being a prerequisite for most communication here, users are fast catching on to a somewhat obvious truth -the Internet can be a terrible guardian of your best kept secrets.
Sudden exposure, though, might still not be an adequate deterrent.
If your circle of family and friends doesn't include those who have flirted with Tinder, Truly Madly, Ok Cupid, Woo and Hinge, you may have possibly come across their aggressive marketing campaigns.